When you dispatch a payout, each recipient goes through a self-serve, verified redemption flow. Nothing about the gift card is exposed until the recipient proves they control the email address it was sent to. This protects both sender and recipient if a redeem email is forwarded or intercepted.
The flow at a glance
Branded email → click CTA → one-time-code verification → brand selection → reveal and confirmation email. Recipients can return to the same link later to redeem any remaining balance or review history.
Step 1 — Redemption email
The recipient receives an email built from your campaign's email subject and body, sent under your configured Sender Name. It contains a single CTA button ("View Gift Card" / "Redeem"). Template variables, such as recipient name and amount, are substituted for each recipient.
Step 2 — Redeem page and verification
Clicking the CTA lands the recipient on redeem.gifq.com/<token>. Before any redemption details are shown, the recipient enters a one-time code (OTP) sent to their email address. If the code becomes invalid — for example, after expiry — a fresh code is sent automatically. In the standard case, the recipient does not need to request a resend manually, though a "Resend Code" option is available on the verification screen.
Step 3 — Gift card selection
After successful verification, the recipient sees your campaign branding — the headline, body, and sender name you configured — alongside the curated list of brands with logos. They choose the brand they want.
Step 4 — Reveal and redemption
Selecting a brand reveals the gift card details and sends a confirmation email containing the same details. Depending on the brand, the details include some combination of code, PIN, instructions, and terms. For link-based brands, the recipient sees an Open redemption page link instead of a code, plus collapsible "How to redeem" and "Terms & Conditions" sections. Before the reveal, the recipient is shown exactly how much will be deducted from their balance.
Step 5 — Partial redemption and history
If a balance remains after a redemption, the recipient stays on the page and can choose another brand. The hosted /<token> page also shows the recipient's redemption history, so they can revisit past redemptions and check their remaining balance at any time.
Good to know
One link per recipient. Each recipient gets a unique, single-use token. The token in the URL is itself the credential for the public catalog endpoint that the page reads from.
Expiry. If the redeem link expires before it's used, the remaining balance is automatically refunded to your company balance. (Expiration is a system default set at the account level, not per dispatch.)